Last week I had a chance to present part of our recruitment workshop at the 18th Annual Gulf Coast HR Symposium. The workshop, "Beyond Post & Pray: Effective Recruitment Strategies and Techniques for Today's Workplace," addresses the dangers of Group Think and illustrates why a blended basic approach is usually the most successful strategy in finding and hiring higher quality candidates.
Social media was a hot topic of discussion. What was surprising were the number of attendees in the audience who were already moving away from "social media" platforms as an effective tool for better recruitment results. It was a matter of "grief-to-dollar" ratio or, in this case, "grief-to-time spent" ratio.
Social media is a tool. One of many traditional and non-traditional tools at the disposal of recruiters and Hiring Managers. Many in the session voiced the opinion that while it was the new hot topic of the day, social media involved so many different platforms that they did not have the time necessary to be consistent and effective. To paraphrase a quote from a recent article about social media, "All the buzz around social media is similar to that surrounding a weight loss product. Losts of hype but you have to put out the effort, be consistent, and individual results will vary."
What's been your experience?
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